Study: Roomba Makes Men Want to Vacuum!

Now here's something iRobot should advertise! A new study from Georgia Tech shows that the Roomba robotic vacuum shows that it actually makes men more interested in doing the vacuum chores. iRobot should include a blurb on every box, and consider building a TV commercial around it. Seriously: "The One Vacuum Scientifically Proven to Get Hubby Interested in Cleaning."
Key clip:

"The female of the house says, 'You take care of it — it's your toy,'" Young Sung said.
And that could have profound implications for the future of vacuuming.
"Forty years of women's liberation hasn't done much for the redistribution of vacuuming labor," Grinter said.
"But robotics — that has promise."

It's certainly true in my case!