Wednesday, June 18, 2008

LG Electronics advertises its vacuum robot -- in Iran!

Well, they must be selling some of these bad boys to the Iranians. Who knew there was a market for vacuum robots in Iran?

Iran is beside the point. There is a worldwide market for these doodads and iRobot better ramp up its international distribution pronto before a big multinational company beats them to the punch and eats their lunch. I'd also like to see an effort at some advertising differentiation -- edgy Roomba commercials aimed at the younger set and mom-focused aimed at, well, moms, and even ads targeted to the disabled and pet owners.

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